Reporting

Our team monitors and processes the topics that interest you and draws up publicity reports. It examines all the relevant reports in the media and selects the thematic registration of publications after assessing the publicity. Depending on the content of reports/ news, thematic groups are created from which a summary of the main elements in Greek and in English is generated. That department monitors the wider publicity, so that the selection of topics and their summary will focus on the essential elements of the agenda.

reporting

Methodology

Regular information updating and training of the Analysis Group on current news topics

  • The Group subsequently collects and evaluates the relevant reports – clips, and proceeds to a thematic data entry.
  • The results of the above processing are adapted to customer’s guidelines – comments as requested according to priority / importance.
  • The relevant quality control by qualified personnel is required in order to complete the daily assessment.
pies

Would you like to see how the platform works?

By using the service you achieve:

Immediate reaction to publicity topics of the company and competition.

Market share control.

Social impact of actions.

Full statistics publicity and Key Performance Indicators.

Assessment of PR / Marketing actions (Return On Investment).

The main issues that are analyzed are:

Share
of Voice

Monitoring of the publicity-visibility progress of the company in relation to its competition. It is calculated as the sum of the General Publicity media share on the number of companies in the sector in Greece.

Publicity
Share

The publicity share is resulting from the number of publications that refer to the Company divided by the total publications referred to competition as a percentage.

Positive, Negative, Neutral Publicity

Monitors and assesses the tone of the coverage of the media on the issues related to the Company. It is calculated as the number of press clippings referred to the Company which have been classified positive, negative or neutral, divided by the total press clippings for each company, as a percentage.

Return
On Investment

A measure used for evaluating the performance of an investment or comparing the efficacy of a number of investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment and the result is expressed as a percentage or ratio.